Privacy Policy for Purple Casino

Effective Date: 1 March 2026

Welcome to Purple Casino. We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services in the United Kingdom. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

1. Data Controller

Purple Casino is the data controller responsible for your personal data. You can contact us at:

Email: [email protected]
Address: Purple Casino Ltd, 123 Gaming Street, London, UK, WC2N 5DU
Phone: +44 20 7946 0123

2. Information We Collect

We collect and process the following types of personal data:

Identity Data: name, date of birth, gender.
Contact Data: email address, postal address, phone number.
Account Data: username, password, and other registration information.
Financial Data: payment information, billing details.
Usage Data: information about how you use our website and services, including IP address, browser type, pages visited, and time spent.
Marketing and Communications Data: your preferences in receiving marketing from us and your communication preferences.

3. How We Use Your Information

We use your personal data for the following purposes:

To provide and maintain our gaming services.
To verify your identity and comply with legal and regulatory obligations, including anti-money laundering and age verification.
To process your payments and manage your account.
To improve and personalise your experience on our website.
To communicate with you, including sending service updates, promotional materials, and offers (where you have consented).
To detect and prevent fraud and other illegal activities.
To comply with legal obligations and respond to lawful requests.

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

Performance of a contract: to provide you with our services.
Legal obligation: to comply with UK gambling laws and regulations.
Consent: where you have given your explicit consent for marketing communications.
Legitimate interests: to improve our services, prevent fraud, and ensure security.

5. Sharing Your Information

We may share your personal data with:

Regulatory authorities and law enforcement agencies as required by law.
Payment processors and financial institutions to facilitate transactions.
Service providers who assist us in operating our business, such as IT providers, customer support, and marketing agencies.
Affiliated companies within the Purple Casino group.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

6. International Transfers

Your information may be transferred to and processed in countries outside the UK. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK data protection laws.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including to comply with legal, regulatory, tax, accounting, or reporting requirements.

8. Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

The right to access your personal data.
The right to rectify inaccurate or incomplete data.
The right to erasure (to be forgotten) under certain circumstances.
The right to restrict processing.
The right to data portability.
The right to object to processing.
The right to withdraw consent at any time where processing is based on consent.
The right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated. ICO website: https://ico.org.uk

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyse site usage, and deliver personalised content. For detailed information, please see our Cookies Policy.

10. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration.

11. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically to stay informed about how we protect your information.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact our Data Protection Officer at:

Email: [email protected]
Address: Purple Casino Ltd, 123 Gaming Street, London, UK, WC2N 5DU
Phone: +44 20 7946 0123